Privacy Policy

Thank you for your interest in the website of SBP Consulting hereinafter referred to as “SBP”. We take data protection and privacy issues very seriously and comply with the applicable data protection regulations. Therefore, we would like to inform you with this declaration about data protection measures and which data we may store and how we use this data.

What kind of data is collected and how is it used?

1. Data collection by this website

Whenever a user accesses the website, the user’s internet browser automatically transfers the following data to our web server for technical reasons:

  • IP address of the requesting computer
  • date and time of access
  • name and URL of the retrieved file
  • transferred data volume
  • access status (file transferred; file not found etc.)
  • identification data of the browser and operating system used
  • name of the provider of user’s internet access
  • website from which access is made

This data is collected, processed and used for the purpose of enabling the use of the website (connection setup), system security and technical administration of the network infrastructure. A comparison with other databases or a transfer to third parties, also in excerpts, does not take place.

2. Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if you activate the IP anonymization on this website, your IP address will be shortened previously by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address is transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services related to website and internet use. The IP address transmitted by your browser within the scope of Google Analytics will not be aggregated with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link You can prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie is set that prevents future collection of your data when you visit this website:

For more information on terms of use and privacy, please visit or

3. Which cookies are used?

Cookies and their usage:

We use cookies on our website. Like most other web servers, cookies are small text files that a website can send to your browser and store it on your hard drive so that we can recognize you in your future visit to our website. This is in order to provide you with better user experience.

Session cookie – Session cookies remain only as long as a browsing session is active. It aids user inconvenience during browsing. These cookies allow websites to link the actions of a user during a browser session and expire at the end of the browsing session.

Persistent cookie – Persistent cookies are stored on a user’s device even after the end of a browsing session. It helps in recalling the preferences or actions of the user. They are used to retain the visitor’s preferences such as language and regional preference(s) at the end of each browsing session. We may use services of third-party analytics provider to analyze cookies to carry out a behavioral analysis in order to provide targeted and relevant content to visitors.

Cookies are accepted by default. You may change the settings of your browser to delete existing cookies or prevent future cookies from being automatically accepted. However, if you disable cookies, certain parts and functions of our website may not be available.

If you do not want to take advantage of our cookies, you can find out in the help function of your browser how to set your browser to prevent it from accepting new cookies or deleting existing cookies. There you will also learn how to block your browser for all new cookies or which settings you have to make in order to receive a notification of new cookies.

Cookies are used on this website.

By using our website, you agree to have cookies placed in your device.

How can cookies help us?

Cookies help us to recognize you when you visit SBP’s website. Cookies remember your preferences, choices and behaviors. Cookies position us to help you provide a personalized and more customized experience that’s in line with your settings. Cookies also make your interactions with SBP better, quicker, seamless and secure.

4. Social media plugins

We use social media plugins from various social networks (e. g. Facebook). With the help of these plugins, you can share content or recommend products. The plugins are deactivated by default and therefore do not send data to other websites. By clicking on the button “Activate Social Media” you can activate all plugins (so-called 2-click solution). The plugins can, of course, be deactivated again with one click.

If these plugins are activated, your browser establishes a direct connection with the servers of the respective social media network as soon as you access the operator’s website. The content of the respective plugin is transmitted directly from the social media network to your browser and embedded into the website.

By embedding the plugins, the social media network receives the information that you have visited the respective page of the operator. If you are logged in to the social media network, it can allocate the visit to your account. When you interact with the plugins, the corresponding information is transferred directly from your browser to the social media network and stored there.

For the purpose and scope of data collection and the further processing and use of the data by social media networks, as well as your rights and options for the protection of your privacy, please refer to the data protection notices of the respective networks.

If you do not want social media networks to collect information about you through the operator’s website, you must log out or disable the social media plugins before you visit our website.

Even if you are not logged in to social media networks, websites with active social media plugins can still send data to these networks. With an active plugin, a cookie with an identifier is placed each time the website is accessed. Since your browser sends this cookie every time you connect to a network server without being asked, the network could basically use it to create a profile of the websites visited by the user associated with the ID. And it would then also be possible to assign this
identifier to a person again at a later time – for example when logging on later to the social network.

The operator uses the following plugins:

  • Facebook (provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304 USA) You can view Facebook’s privacy policy here
  • Google+ My Business (provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA) You can view Google’s privacy policy here: German / English
  • Twitter (provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA) You van view Twitter’s privacy policy here
  • Instagram (provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) You can view Instagram’s privacy policy here

5. External service providers handling data processing

When service providers get access to our customers’ personal data, this usually takes place in the course of so-called order processing of personal data. This is expressly provided for by law. In this case, SBP remains responsible for the protection of your data – in addition, the processor may also be responsible. The service provider works strictly in accordance with our instructions, which we ensure by means of strict contractual regulations, technical and organizational measures and supplementary controls. The data protection regulations for instruction-bound order processing of personal data are complied with.

Beyond this, we do not transfer data to third parties unless you have given your express consent, the transfer is obviously necessary for the provision of an offer or service requested by you or this is provided for by law. We also do not intend to transfer your data beyond this to a third country or international organization.